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In Brief: Avon

This article was originally published in The Rose Sheet

Executive Summary

Avon: Entering South African market with the acquisition of direct sales beauty company Justine, the firm said Feb. 5. The deal, scheduled for completion by March, will give Avon a foothold in the African market. The company said it will begin selling 250 of its cosmetic, skin care and personal care products in South Africa during the second half of 1996. Initially, Avon products will be imported from the U.S. and Europe, Avon said. Justine, currently South Africa's second largest cosmetics direct seller, with 10,000 representatives, will continue to sell prestige-priced products in South Africa under the Justine name. South Africa is the 14th international market Avon has entered since 1990. Avon noted it is also investigating future expansions into Bulgaria, Rumania and Vietnam...
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