In Brief: OTC Rogaine
This article was originally published in The Rose Sheet
Executive Summary
OTC Rogaine: Will be available on store shelves in early April following FDA approval of the baldness remedy on Feb. 9. The company will offer both Rogaine for Men in blue packaging and Rogaine for Women in salmon-colored containers. Except for the packaging, the OTC formula, which includes 2% minoxidil, will be identical to prescription Rogaine. After failing to clear the proposed switch during its first review of Upjohn's application in July 1994, FDA's Nonprescription Drugs Advisory Committee recommended approval of the OTC switch at a subsequent meeting in November 1995 after seeing several new studies that tested consumer use and label comprehension ("The Rose Sheet" Nov. 27, p. 8)...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says