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Marketing in Brief: Giorgio Beverly Hills

This article was originally published in The Rose Sheet

Executive Summary

Giorgio Beverly Hills: Ocean Wear, the Procter & Gamble division's newest women's fragrance, will debut in the Giorgio Beverly Hills boutique exclusively in August and will roll out to department store doors "shortly thereafter," the firm said. The scent will be a "fragrance innovation for both retailers and consumers" and will include innovative packaging and marketing, the company added...
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