Marketing in Brief: Nivea
This article was originally published in The Rose Sheet
Executive Summary
Nivea: Oil-Free Gel Moisturizer, "a refreshingly light alternative to" Nivea's traditional creme formulas, targets normal-to-dry skin and "leaves skin feeling fresh," according to the Beiersdorf division. Ads supporting the March launch will run in Allure, Cosmopolitan, Fitness, Mademoiselle, US and Parenting from June through September. Promotions include $2-off coupons and trial-size tubes. An 8 oz. tube will cost $4.99...