In Brief: AHAs and photoaged skin
This article was originally published in The Rose Sheet
Executive Summary
AHAs and photoaged skin: Study published in the February issue of the Journal of the American Academy of Dermatology concludes that treatment with AHAs "produced significant reversal of epidermal and dermal markers of photoaging." The study, which tested the efficacy of 25% AHA lotion with a pH of 3.5 on photoaged skin in 17 white subjects, found that AHAs "caused an approximate 25% increase in skin thickness" and papillary dermal changes included "improved quality of elastic fibers and increased density of collagen." In addition, "no evidence of inflammation was evident" in the subjects. The participants applied the AHA lotion twice daily on one forearm for "an average of six months" (4-8 month range) while the other arm was treated with placebo. Five subjects were treated with lactic acid; five with glycolic acid; and seven with citric acid. The study was conducted by Cherie Ditre, MD, et al...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says