In Brief: P&G
This article was originally published in The Rose Sheet
Executive Summary
P&G: Inspecting inventories of Oil Of Olay Revitalizing Eye Gel following reports of defective jars at one of its manufacturing plants. While inspecting 25,000 jars in its inventory, Procter & Gamble found eight jars with a half-inch glass spike, visible from the outside, originating from the bottom of the jar, the company said. Sixty thousand products from the suspect lot have already been shipped to retailers. The company predicts that one out of every 3,000 jars, or a total of 20 products, may be defective, with "fewer than 10" spike-containing jars estimated to already be in consumers' hands. The firm maintained that "there's no risk of serious health or safety problems," but is encouraging consumers to "check their packages at home" and call the company's toll-free number with any questions...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says