In Brief: Solar Cosmetic Labs
This article was originally published in The Rose Sheet
Executive Summary
Solar Cosmetic Labs: Miami, FL-based sunscreen manufacturer receives FDA warning letter in December citing deviations from Current Good Manufacturing Practice (CGMP) regulations for drugs. The violations outlined in the Dec. 6 FDA letter include: failure to assure that sunscreens have met standards of strength, quality and purity; failure to "validate the analytical method for percent active ingredients"; failure to perform or maintain adequate stability testing; and failure to establish that the SPF rating is kept through a three-year shelf life. The letter also cites the company's lack of written procedures for the cleaning and maintenance of equipment, the handling of consumer complaints and the testing of raw materials and lab controls. In a Jan. 31 letter to FDA, the Miami-based company confirmed that "all actions have been taken to correct the violations"...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says