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L'Avenir augmenting H&BA offerings with Juveness wrinkle cream in early spring.

This article was originally published in The Rose Sheet

Executive Summary

L'AVENIR AUGMENTING ALL-NATURAL H&BA OFFERINGS WITH JUVENESS WRINKLE CREAM as well as a massage cream for muscle aches and pains and a "peaches and cream" moisturizer, the Glen Ridge, NJ-based company said. Existing products offered by the company include Pro-Tress a cream for thinning hair, Cellutone cellulite solution and Healfast first aid cream. Originating in Australia, L'Avenir recently launched Healfast and Cellutone into the U.S. in a handful of natural health stores in March 1995. Healfast, the company's signature product, has been available in Australia since 1985.
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