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Marketing in Brief: Guerlain

This article was originally published in The Rose Sheet

Executive Summary

Guerlain: Adding Odelys stabilizing serum to sensitive skin product mix in May. Designed for use as a "calming, preparatory serum that neutralizes reactive tendencies of sensitive skin," the stabilizing serum allows skin "to tolerate even active skin care products" like anti-aging creams, high SPF products and eye makeup, Guerlain said. The serum includes oubaku tree extract, which is said to heal skin, reduce inflammation and calm "reactive tendencies"and linden tree extract to "balance skin" and restore "normalcy." Available in May, a 1 oz. bottle will cost $54. Guerlain is also unveiling Odelys Perfect Care No. 3 Super-Rich in May. Formulated to "protect, soothe and balance dry or dehydrated skin," Super-Rich includes liquorice extract that "soothes and decongests the skin" and vitamin E that "fights skin's aging." A 1.7 oz. jar will cost $49...
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