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Unilever/Helene Curtis combined hairspray market share would reach 40.1% in dollars.

This article was originally published in The Rose Sheet

Executive Summary

UNILEVER/HELENE CURTIS COMBINED SHARE OF HAIRSPRAY MARKET WOULD REACH 40.1% on a dollar basis in mass, drug and food outlets, according to data from Chicago-based Information Resources, Inc. The culmination of Unilever's courtship of Helene Curtis through a cash tender offer totaling $770 mil. would enable the combination to claim $244.9 mil. of the $609.9 mil. U.S. mass hairspray market, based on IRI's dollar figures for the 52 weeks ending Jan. 28. Unilever announced the proposed acquisition of Helene Curtis Feb. 14.
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