In Brief: Estee Lauder Companies
This article was originally published in The Rose Sheet
Executive Summary
Estee Lauder Companies: Adds five members to its Board of Directors, increasing the board to seven. Marshall Rose of The Georgetown Group; P. Roy Vagelos, chairman Regeneron Pharmaceuticals; business consultant Faye Wattleton; Estee Lauder Companies President and Chief Operating Officer Fred Langhammer; and William Lauder, president, Origins, join existing members Leonard Lauder, Estee Lauder chairman and CEO; and Ronald Lauder, Clinique Labs and Estee Lauder International chairman. Two additional directors will be added to the board at a subsequent meeting. The board expansion follows the company's Sept. 21 announcement of an initial public offering...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says