In Brief: J&J v. IGI
This article was originally published in The Rose Sheet
Executive Summary
J&J v. IGI: Johnson & Johnson seeking preliminary and permanent injunction against IGI enjoining the Nova Skin manufacturer from manufacturing, selling, advertising or promoting its new skin care line under the Nova name or "any other name that is confusingly similar to, or which dilutes the uniqueness of, Renova," according to a Feb. 6 complaint. Filed in the U.S. District Court for the District of New Jersey, the complaint alleges that IGI's use of the Nova name infringes J&J's Renova trademark. IGI asserted in a Feb. 15 statement that it would "vigorously defend this lawsuit" and noted that in addition to its federal trademark registration for its Novasome lipid vesicle technology it had several Nova marks outstanding, including Novaspheres "which has been used since 1992 for skin care products." A hearing has been scheduled for March 15...
You may also be interested in...
OCA Applauds Organic Board's Recommendation To USDA: "Outlaw Nanotech"
With a push from the Organic Consumers Association, the National Organic Standards Board is recommending that the use of nanotechnology be strictly prohibited from products certified under the National Organic Program
Beauty Claims Inch Closer To Pharma As Cosmeceutical Sector Expands
Though global market-size estimates differ, analysts at SupplySide West 2010 in Las Vegas agreed that cosmeceuticals remain a promising growth vehicle
Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says