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Marketing in Brief: Clinique

This article was originally published in The Rose Sheet

Executive Summary

Clinique: Single-page print ads for Clinique Turnaround Oil-free lotion and Shadowliner powder/cream pencil break in March books including Vanity Fair, Elle, Mademoiselle and Vogue, the Estee Lauder division said. The Turnaround lotion is said to "gently retexturize oilier complexions" by encapsulating salicylic acid "in a protective shell" that keeps it "as mild and active as possible," the company explained. The water-based product also contains alpha-bisabolol to soothe the skin and ease redness and the antioxidant vitamin E to "fend off the elements." Available in April, the lotion will cost $23.50. The Shadowliner pencils, available in March in six shades including Lush Black, Browner Smudge and Deep Khaki, will retail for $12.50...
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