Marketing in Brief: HydraBella
This article was originally published in The Rose Sheet
Executive Summary
HydraBella: Guerlain introducing HydraBella creme in August. The honey-based moisturizer, designed to complement all of Guerlain's skin care lines, includes encapsulated poly-vitamins such as vitamins A, C and E, vitamin B complex, zinc and magnesium. Available in three formulas, Light, Medium and Rich for normal/oily, normal and normal/dry skin, respectively, HydraBella will be housed in a 1.7 oz. stand-up tube. Pricing has not been determined...