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Marketing in Brief: Revlon

This article was originally published in The Rose Sheet

Executive Summary

Revlon: "In The Flesh" spring color collection features beiges, nudes, taupes and browns in four palettes -- Pales 1, Pales 2, Deeps 1 and Deeps 2 -- for the lips, nails, eyes and face, Revlon said. New Super Lustrous lipstick shades, priced at $7.30, include Skinlight and Deep Nude. New Naturally Glamourous blusher tones, priced at a suggested $9.25, include Fleshtone and Deepest Nude. Nail enamel shades include Coffee Bean and Dune Rose for $3.95 each. Timeliner lipstick tones, including Dusty Rose and Toast, are priced at $5.80 apiece, while Custom Eyes shadow includes Sandbar and Ranch Mink for $3.75 each. Softstroke powderliner is available in Smoky Black and Brown Suede for $5.65 apiece. The color collection will be available in March...
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