In Brief: Cosmair appointments
This article was originally published in The Rose Sheet
Executive Summary
Cosmair appointments: Karen Young named VP-marketing makeup for Lancome, effective immediately, the company said. Young, formerly assistant VP-marketing makeup, will add responsibility for national advertising to her current duties, which include overseeing marketing programs for Lancome cosmetics. Karen Flinn is named VP-fragrance and treatment marketing for Lancome from her previous position of assistant VP-fragrance and treatment marketing. Flinn will assume advertising responsibility for Lancome treatments and fragrances in addition to her present duties. Both Young and Flinn will report to Lancome Deputy General Manager and Senior VP Marketing and Advertising Margaret Sharkey...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says