Marketing in Brief: Alberto VO5 Naturals
This article was originally published in The Rose Sheet
Alberto VO5 Naturals: Alberto Culver adds hairspray in two scents to Naturals brand in March. Fruitsation and Vanilla Blossom non-aerosol hairsprays "provide optimum control" for all hair types, "even in humid or windy weather," according to Alberto. Both products are formulated with natural fruit, topical and botanical extracts. Fruitsation is scented with melon, wild berry and wheat germ extract, while Vanilla Blossom contains vanilla blossoms and chamomile fragrances. The 10 oz. sprays will cost between $1.99 and $2.50...
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