Marketing in Brief: Alberto VO5 Naturals
This article was originally published in The Rose Sheet
Executive Summary
Alberto VO5 Naturals: Alberto Culver adds hairspray in two scents to Naturals brand in March. Fruitsation and Vanilla Blossom non-aerosol hairsprays "provide optimum control" for all hair types, "even in humid or windy weather," according to Alberto. Both products are formulated with natural fruit, topical and botanical extracts. Fruitsation is scented with melon, wild berry and wheat germ extract, while Vanilla Blossom contains vanilla blossoms and chamomile fragrances. The 10 oz. sprays will cost between $1.99 and $2.50...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says