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Marketing in Brief: Clairol

This article was originally published in The Rose Sheet

Executive Summary

Clairol: Men's Choice for Beard, Mustache & Sideburns Too haircoloring system replaces the original Men's Choice product -- originally shipped in September 1993 -- to include coloring claims for facial hair. The kit now includes a "razor style" color application brush. Product packing for Beard, Mustache & Sideburns Too has been updated to include a photo of a bearded man on the front panel. The updated kit is available now in mass market doors for $5.59...
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