In Brief: The Body Shop PLC
This article was originally published in The Rose Sheet
Executive Summary
The Body Shop PLC: Projects pretax profits for fiscal 1996 in the U.S. to be "a little below the level achieved last year," the firm said March 4. The Body Shop explained that it was "working hard at building retail sales" in the U.S., where "performance remains disappointing." The company predicted, however, that the "resources that we now have in place in product development, marketing and retailing will start to come through in the year to February 1997." The firm also said that The Body Shop founders Gordon and Anita Roddick will not put forward a proposal to take the company private. The Roddicks explained that "raising the money was not the issue" rather "the considerable level of borrowings required would have impaired our flexibility in funding the company's future global growth and retail innovation." The company's board conducted "preliminary discussions" with the Roddicks in October ("The Rose Sheet" Nov. 6, p. 10)...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says