Marketing in Brief: Aveda
This article was originally published in The Rose Sheet
Executive Summary
Aveda: Uruku Lip Sheers spring color collection includes Sheer Ambrosia, Sheer Camellia and Sheer Nectar lipstick shades. The sheers contain all-natural ingredients, including babassu oil, jojoba and vitamin E to condition and protect lips, while peppermint and cinnamon freshens breath, according to Aveda. The collection also includes Velvet Powder eyeshadows in Citron, Blossom, Sassparilla and Wisteria shades, formulated with vitamins A, E, C and D. Available in March, the lipsticks are priced at $13.50 each, while the eyeshadows are $10 apiece...