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Marketing in Brief: Colourings

This article was originally published in The Rose Sheet

Executive Summary

Colourings: The Body Shop's Twist & Bronze product combines a full-size blusher brush and bronzer in one. The Twist & Bronze cap houses triangles of bronze, copper and pale gold makeup that are blended together when the brush is twisted. Formulated with vitamin E to "help protect the skin" against free radicals, the creme-to-powder bronzer "provides a long-lasting finish," the firm said. The product, available May 15, will cost $13.95, while a refill cap is priced at $10.95. Also from Colourings is Complete Colour SPF 25 Bronze -- a three-in-one product for eye, lips and cheeks that contains macadamia nut and wheat germ oils to "help moisturize and protect...skin," The Body Shop said. Available in stores beginning in June, the 2.5 g stick will cost $9.95...
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