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Marketing in Brief: Comme des Garcons

This article was originally published in The Rose Sheet

Executive Summary

Comme des Garcons: Introducing Comme des Garcons eau de cologne version in May at Saks Fifth Avenue, Barneys New York, Bergdorf Goodman doors and Comme des Garcon boutiques, the company said. The eau de cologne, a "light and refreshing interpretation" of the original Comme des Garcons scent, opens with orange blossom, mandarin, lime and bergamot, and leads to a floral middle of freesia, magnolia and rose with an amber drydown. The "phosphorescent green" juice is housed in the same bottle as the original scent, which debuted in November 1994 ("The Rose Sheet" June 13, 1994, p. 8), but is packaged in a bright orange carton. A 1.7 oz. spray will cost $60, and the 3.4 oz. size will retail for $85...
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