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Marketing in Brief: Freeman Papaya ProVita

This article was originally published in The Rose Sheet

Executive Summary

Freeman Papaya ProVita: Shampoo Plus Conditioner, formulated with papaya extracts and provitamin B5, "penetrates deep into the hair shaft," for improved texture and shine, Freeman Cosmetic said. The 2-in-1 treatment joins the 11-SKU Papaya ProVita hair care line in mass market doors in April. A 16 oz. 2-in-1 treatment is priced at $3.19. Beginning this summer, Freeman is offering a free .5 oz on-pack sample with any full-size Payaya ProVita purchase...
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