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Marketing in Brief: Parfums Issey Miyake

This article was originally published in The Rose Sheet

Executive Summary

Parfums Issey Miyake: L'Eau d'Issey Alcohol Free Deodorant spray "prevents unpleasant sensations and ensures clean, lasting freshness," the Mode et Parfums division said. The deodorant, an addition to the Pure Body Line, is formulated with aluminum choral hydrate "to reduce perspiration" and horsetail extract for its "healing action" and contains silicones and lily bulb extract for "softening and soothing properties," according to the firm. Available now, the 4.2 oz. spray costs $32...
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