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Marketing in Brief: Richard Barrie

This article was originally published in The Rose Sheet

Executive Summary

Richard Barrie: Baryshnikov Sport men's fragrance is positioned as a "younger" scent than Baryshnikov Pour Homme, with a target age group of 18-35, Richard Barrie said. The "fresh, sport" fragrance combines top notes of ginger root, grapefruit Florida and tangerine with a heart of lavandin abrialis, black pepper and cedarleaf. The drydown consists of palissandre wood, sage clary flowers and mate absolute. The scent will launch exclusively at J.C. Penney's and roll-out to a "few thousand" mass market doors in the fall, according to Richard Barrie. The line ranges in price from $10 for a 1.7 oz. Face Fitness Moisturizer or 7.8 oz. Hair and Body Wash to $35 for a 3.3 oz. cologne spray. Print ads running in fall books will feature the dancer/choreographer in four poses. Promotions include a g-w-p sports watch at launch and a g-w-p umbrella for Father's Day...
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