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Cosmair reintroducing Helena Rubenstein color cosmetics, skin care in U.S.

This article was originally published in The Rose Sheet

Executive Summary

COSMAIR HELENA RUBINSTEIN U.S. REINTRODUCTION will be spearheaded by former Revlon Senior VP-New Business Development Andrea Robinson, the company announced March 14. Robinson has been appointed to the newly-created post of general manager "in charge of the preparation and launch of Helena Rubinstein" color cosmetics and skin treatments in the U.S., Cosmair said. Robinson, who will assume her new position April 15, will report to Cosmair President and CEO Guy Peyrelongue.
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