In Brief: Product liability
This article was originally published in The Rose Sheet
Executive Summary
Product liability: House and Senate conferees reach final agreement March 13 on a legal reform package that sets a 1-year statute of repose on product manufacturer liability. According to a House Judiciary Committee release, other provisions in the final legislation address joint and several liability and would help to ensure that the development and availability of lifesaving health and medical devices is not retarded by an inability of manufacturers to obtain raw materials for such devices due to an unreasonable fear of lawsuits"...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says