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Marketing in Brief: Neutrogena print ads

This article was originally published in The Rose Sheet

Executive Summary

Neutrogena print ads: Four-page insert for Neutrogena's "Renova compatible" skin care line will run in approximately 10 professional publications, including Dermatology Times, Skin and Allergy News and The Journal of the American Academy of Dermatology April through June, the J&J subsidiary said. The first page features a female patient with the text, "I really expect a lot from my treatment." On the second page, a physician says, "And I want to help ensure optimal results for my patients." The third page includes information about Neutrogena's Non-Drying Cleanser and Moisture SPF 15 products and the final page discusses clinical testing information. The last two pages of the ad are tagged, "Renova Compatible Skin Care from Neutrogena. Extra protection with every prescription." Neutrogena is also developing consumer print ads, which are slated to run later this year. The "Renova compatible" products will be available in April ("The Rose Sheet" Jan. 22, p. 8)..
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