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In Brief: Elizabeth Arden

This article was originally published in The Rose Sheet

Executive Summary

Elizabeth Arden: Taps Peter Midwood as Elizabeth Arden exec VP and general manager-International, effective April 1, the Unilever division said March 18. Midwood was formerly sales director of Unilever's Van den Bergh Foods division and has served in general management positions at other Unilever divisions including Quest International. Midwood will report to Arden President and CEO Peter England in his new position. The appointment comes almost a year after former exec VP-International Michael Brillhart resigned to "pursue other interests" ("The Rose Sheet" July 3, In Brief). Also, Lars Stork is named Elizabeth Arden VP and general manager-Europe, reporting to Midwood. Stork assumed the responsibility of VP and general manager in the period between Brillhart's resignation and Midwood's appointment. Stork was previously commercial manager-Europe...

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