In Brief: LVMH
This article was originally published in The Rose Sheet
Executive Summary
LVMH: Income from operations for the perfume and beauty segment jumped 12.7% to $248.4 mil. (FFr 1.25 bil.) in 1995 on sales of $1.84 bil. (FFr 9.28 bil.), up 20.7% from the 1994 figure, the firm said March 21. Paris-based LVMH Moet Hennessey Louis Vuitton pointed to successful new product introductions including Christian Dior's Dolce Vita and Dior Svelte, Guerlain's Un Air de Samsara, Givenchy's Xeryus Rouge and Kenzo's Kashaya scent as growth drivers. Overall, net income excluding unusual items grew 10.3% to $801.8 mil. and was impacted in part by the announced increase in French corporate taxes ("The Rose Sheet" Feb. 5, p. 11). LVMH net sales advanced 6.5% to $5.9 bil. in 1995. Currency exchange is based on the March 20 rate of $1 = FFr 5.0475...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says