In Brief: Schering-Plough
This article was originally published in The Rose Sheet
Executive Summary
Schering-Plough: Schering-Plough's two antifungal foot care brands -- Lotrimin AF and Tinactin -- helped the firm attain 50% market share in the athlete's foot market despite a 3.2% decline in the firm's overall foot care sales to $240 mil., according to the firm's recently released 1995 annual report. The company said it is launching Lotrimin AF Deodorant Powder spray and Tinactin Food and Sneaker Deodorant spray in early 1996. Schering-Plough's sun care business sales slid 1.6% to $127 mil. and revenues for the company's OTC segment declined 5.3% to $250 mil. for the year. The company's overall health care products revenues declined 3.6% to $632.7 mil. in 1995. The health care unit accounted for 12% of the company's consolidated sales of $5.1 bil. (up 12.5%) during the year. Schering-Plough net income declined 3.8% to $886.6 mil...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says