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Marketing in Brief: Elizabeth Arden

This article was originally published in The Rose Sheet

Executive Summary

Elizabeth Arden: Supermodel Amber Valletta's first appearance as the new spokesperson for the Elizabeth Arden brand will be in ads for 5th Avenue, a women's scent scheduled to debut this fall ("The Rose Sheet" March 4, p. 1). The ad will be shot by fashion photographer Patrick Demarchelier on and around New York City's Fifth Avenue, the company said. Valletta represents "the modern embodiment" of Elizabeth Arden, according to the Unilever division...
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