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Marketing in Brief: The Body Shop

This article was originally published in The Rose Sheet

Executive Summary

The Body Shop: Adding to vitamin E offerings with Vitamin E Body Lotion and Vitamin E Cleansing Bar. The lotion can be used on both the body and face and features grape seed oil "to help condition and maintain the skin's moisture level," the firm said. Formulated with geranium, rose and citrus essences for a "delicate" fragrance, the soap also contains canola oil to "soften the skin" and glycerin to attract added moisture, the firm said. Prices range from $3 for the 3.5 oz. bar soap to $21.50 for the 16 oz. lotion. The Body Shop's existing vitamin E product, Moisture Cream with Vitamin E, costs $9.50 for 1.8 oz...
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