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Pharmacia & Upjohn to re-launch Progaine shampoo with Rogaine.

This article was originally published in The Rose Sheet

Executive Summary

PHARMACIA & UPJOHN TO RELAUNCH PROGAINE SHAMPOO in conjunction with the debut of OTC Rogaine in early April. The company is understood to be planning concurrent shipments of the two lines to retailers, followed by simultaneous advertising of the Rx-to-OTC switch and the supporting shampoo line. Pharmacia & Upjohn is telling the trade that it expects to spend approximately $75 mil. on the Rogaine and Progaine joint advertising campaign.
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