Gillette targeting new product sales at "well over" 40% of total revenues in 1996.
This article was originally published in The Rose Sheet
GILLETTE TARGETING NEW PRODUCT SALES AT "WELL OVER" 40% OF TOTAL REVENUES for 1996, according to the company's recently released 1995 annual report. Noting that 42% of Gillette's 1995 consolidated sales of $6.79 bil. came from products introduced during the last five years, the firm said that its "objective is to maintain the new product ratio at well over 40% of sales."
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