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Giorgio Beverly Hills Ocean Dream TV, print ads break in August.

This article was originally published in The Rose Sheet

Executive Summary

GIORGIO BEVERLY HILLS OCEAN DREAM LAUNCH PLANNED WITH TWICE THE "MEDIA EXPOSURE" allocated to the firm's Giorgio, Red and Wings women's fragrance introductions, the Procter & Gamble fragrance division said. The firm expects that Ocean Dream will be its largest volume brand; Giorgio's brands also include Giorgio for Men, Red for Men and Wings for Men as well as the Hugo Boss and Laura Biogiotti lines. Giorgio is backing Ocean Dream's launch with the largest ad spend of any of its women's brands, the company said.

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