In Brief: EAS source tagging
This article was originally published in The Rose Sheet
Executive Summary
EAS source tagging: Germany's Federal Association of Perfume Retailers recommends use of Sensormatic Electronic's Ultra Max acousto-magnetic electronic article surveillance (EAS) anti-theft sensor strips for fragrance source tagging, the electronic security firm said. According to Boca Raton-based Sensormatic, use of the labels would increase sales and lower product costs because retailers would be able to openly display products without the fear of theft. In February, FTC asked the National Association of Chain Drug Stores for information on EAS systems due to concerns about potential anti-competitive practices in the EAS industry ("The Rose Sheet" Feb. 26, p. 14)...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says