Marketing in Brief: Cover Girl
This article was originally published in The Rose Sheet
Cover Girl: Procter & Gamble division launching World Wide Web site in May. The home page responds to the "need for individualized advice and information, which consumers can't currently get in a mass environment," the company said, adding that the site will act as a "`virtual beauty advisor' to deliver personalized service without the pressure." Web site browsers will be able to access a variety of menus including "Make-up tips...How to pick the right products and shades" and "Beauty trends...Hot new looks for the upcoming season." Consumers will also be able to ask questions or comment about Cover Girl via e-mail...
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