Marketing in Brief: Deci Dela
This article was originally published in The Rose Sheet
Deci Dela: Adding Body Beauty Creme and Dusting Powder to the Deci Dela fragrance collection, Nina Ricci said. The scented creme contains peach extract, mallow, calendula and camomile to absorb instantly and leave skin supple, the Sanofi division said. The fragranced powder "absorbs excess moisture," according the company. Available April 15, the 6.8 oz. creme, 5.3 oz. powder with puff and 5.3 oz. powder refill are priced at $55, $50 and $25, respectively...
You may also be interested in...
With a push from the Organic Consumers Association, the National Organic Standards Board is recommending that the use of nanotechnology be strictly prohibited from products certified under the National Organic Program
Though global market-size estimates differ, analysts at SupplySide West 2010 in Las Vegas agreed that cosmeceuticals remain a promising growth vehicle
The National Advertising Division concludes that by claiming the Schick Intuition Plus razor "lathers, shaves and moisturizes in one easy step," Energizer Personal Care is implying a long-term post-shave benefit comparable to that awarded by leave-on moisturizer, which is not supported by the company's evidence