Marketing in Brief: Givenchy
This article was originally published in The Rose Sheet
Executive Summary
Givenchy: Cap Soleil color collection will feature limited shade selections for lipstick, foundation, nail lacquer and mascara for the summer period, the firm said. The Nail Lacquer is available in Sun, the Sheer Moisture lipsticks will feature Copper Sun and Rosy Sun shades and Perfect Mascara will come in Sun Brown. For "that healthy `just off the beach glow,'" Givenchy is introducing Teint Voyage foundation in Pacific. Available from June through August, the limited edition shades range in price from $14 for the nail polish to $30 for the foundation...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says