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Marketing in Brief: Lancome

This article was originally published in The Rose Sheet

Executive Summary

Lancome: "Soleil Spontane" summer color collection features "sheer to shiny" shades and "sun-in-powder- form" bronzers, Lancome said. For lips, Stylo Sport Casual Colour LipStick SPF 15 offers five new shades ranging from Debutante to Pagode, while Le Lipstique LipColouring Stick with Brush is available in Glacelle, Amandelle and Flamelle. Le Crayon Glace High Gloss EyeColour provides waterproof coverage in four "naturally-sheer" colors, L'Ombre-Stylo Duo EyePowder Pen adds Matte Moka and Azure Diamant to its palette, and Le Crayon Kohl is available in a golden neutral shade: Vert Dore. Lancome is also expanding its Vernis Absolu Nail Lacquer offerings with Chocolat, Rouge Pagode and Coquette "long-wearing" colors, the firm said. On counter in May, the products range in price from $12.50 for Stylo Sport to $25 for the Poudre Bronzee All-Over Bronzing Powder...

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