Marketing in Brief: Lancome
This article was originally published in The Rose Sheet
Executive Summary
Lancome: "Soleil Spontane" summer color collection features "sheer to shiny" shades and "sun-in-powder- form" bronzers, Lancome said. For lips, Stylo Sport Casual Colour LipStick SPF 15 offers five new shades ranging from Debutante to Pagode, while Le Lipstique LipColouring Stick with Brush is available in Glacelle, Amandelle and Flamelle. Le Crayon Glace High Gloss EyeColour provides waterproof coverage in four "naturally-sheer" colors, L'Ombre-Stylo Duo EyePowder Pen adds Matte Moka and Azure Diamant to its palette, and Le Crayon Kohl is available in a golden neutral shade: Vert Dore. Lancome is also expanding its Vernis Absolu Nail Lacquer offerings with Chocolat, Rouge Pagode and Coquette "long-wearing" colors, the firm said. On counter in May, the products range in price from $12.50 for Stylo Sport to $25 for the Poudre Bronzee All-Over Bronzing Powder...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says