Marketing in Brief: M.A.C. new spokesperson
This article was originally published in The Rose Sheet
M.A.C. new spokesperson: Make-Up Art Cosmetics taps country singer k.d. lang as spokesperson for the firm's M.A.C. Viva Glam lipstick and co-chair for the M.A.C. AIDS Fund, joining current spokesperson RuPaul, the company said. The singer will discuss the AIDS program and mention the $13 matte red lipstick during her 85-city "All You Can Eat" music tour. All Viva Glam proceeds go to sponsor the fight against AIDS, M.A.C. said. The company hopes to raise $10 mil. for the AIDS Fund over the next year, compared to $5 mil. raised year-to-date...
You may also be interested in...
With a push from the Organic Consumers Association, the National Organic Standards Board is recommending that the use of nanotechnology be strictly prohibited from products certified under the National Organic Program
Though global market-size estimates differ, analysts at SupplySide West 2010 in Las Vegas agreed that cosmeceuticals remain a promising growth vehicle
Weekly Trademark Review