Marketing in Brief: Mary Kay Cosmetics
This article was originally published in The Rose Sheet
Executive Summary
Mary Kay Cosmetics: Mary Kay Gentle Protection Sunblock SPF 20 contains titanium dioxide, zinc oxide and "other free radical scavengers which help defend against photoaging and sun-induced damage to the skin," the company said. The waterproof, oil-free formula can be use on both the face and the body, is PABA-free and is designed for all skin types, Mary Kay noted. Available for a limited time beginning in April, a 4.5 oz. tube of the sunblock will cost $11.50...