In Brief: Bristol-Myers Squibb
This article was originally published in The Rose Sheet
Bristol-Myers Squibb: Reorganizes advertising agency responsibilities in an effort to "realign...brands and key categories by agency" and to provide for "marketing efficiencies," BMS said. Manhattan-based WRG-BDDP has been assigned the Clairol Natural Instincts line in the U.S. and Clairol brands in Europe. The Natural Instinct account was previously handled by J. Walter Thompson's New York office, which will still handle the majority of U.S. Clairol accounts. Bozell in New York will take on responsibility for the Excedrin PM and Ban accounts, which were previously held by J. Walter Thompson and Gotham's New York offices, respectively...
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