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French Fragrances planning Salvador Dali Dalimix unisex scent launch for spring 1997.

This article was originally published in The Rose Sheet

Executive Summary

FRENCH FRAGRANCES DALIMIX UNISEX SCENT TO DEBUT IN U.S. IN SPRING 1997, following the European launch of the Salvador Dali-inspired fragrance in May 1996, the firm said. French Fragrances, which handles U.S. distribution for Paris-based Parfums Salvador Dali, plans to launch Dalimix into specialty stores and some department stores, including J.C. Penney and Sears. Other scents in the Salvador Dali portfolio include Salvador Dali Classic women's and men's scents launched in 1986 and 1987, respectively; Salvador men's scent (1992); and Laguna (1990) and Dalissime (1994) women's scents.

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