Marketing in Brief: Gryphon Development
This article was originally published in The Rose Sheet
Gryphon Development: Abercrombie & Fitch men's and women's scents launching in Abercrombie & Fitch stores in early November, the firm said. The women's fragrance, supplied by Givaudan Roure, will debut with a shower gel and lotion; the men's juice has not yet been finalized, according to New York City-based Gryphon Development, an affiliate of Abercrombie & Fitch parent The Limited. Ancillary products for both lines will roll out in the spring..
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