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The Body Shop skin care line debuting in U.S. this month; global launch to follow.

This article was originally published in The Rose Sheet

Executive Summary

THE BODY SHOP NEW SKIN CARE LINE BOWING IN U.S. April 15 before rolling out to global markets in September, The Body Shop VP Product Marketing Kristine Barger said at an April 11 press event in New York City. In launching its first comprehensive skin care regime, The Body Shop has decided to alter its traditional strategy of introducing products first in the U.K. and then globally to try to keep up with the "more competitive" market in the U.S., the firm said.

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Weekly Trademark Review

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