The Body Shop skin care line debuting in U.S. this month; global launch to follow.
This article was originally published in The Rose Sheet
THE BODY SHOP NEW SKIN CARE LINE BOWING IN U.S. April 15 before rolling out to global markets in September, The Body Shop VP Product Marketing Kristine Barger said at an April 11 press event in New York City. In launching its first comprehensive skin care regime, The Body Shop has decided to alter its traditional strategy of introducing products first in the U.K. and then globally to try to keep up with the "more competitive" market in the U.S., the firm said.
You may also be interested in...
With a push from the Organic Consumers Association, the National Organic Standards Board is recommending that the use of nanotechnology be strictly prohibited from products certified under the National Organic Program
Though global market-size estimates differ, analysts at SupplySide West 2010 in Las Vegas agreed that cosmeceuticals remain a promising growth vehicle
Weekly Trademark Review