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Marketing in Brief: Fashion Fragrance & Cosmetics

This article was originally published in The Rose Sheet

Executive Summary

Fashion Fragrance & Cosmetics: Introducing Galanos de Serene women's scent in Bergdorf Goodman doors in time for Mother's Day, the company said. FF&C acquired Galanos from Gary Farn in June 1995. FF&C also plans to introduce two fragrances under the Mary McFadden name -- Alabaster and Gold -- in June at Bergdorf Goodman. The company acquired distribution rights for the McFadden scents from the designer in April 1995. FF&C also acquired distribution rights for the Amouage women's scent from the Sultan of Oman in April 1995...
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