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Marketing in Brief: Fran Wilson

This article was originally published in The Rose Sheet

Executive Summary

Fran Wilson: Extends "long-wearing" Moodmatcher lipstick offerings with shades Red and Brown, bringing the total number of SKUs in the line to 12, the company said. The Red shade changes to a rosy red hue after application, while the Brown color changes to a mocha brown tint. The lipsticks, priced at $2.75 apiece, are available now in mass market doors and on the QVC network...
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