Marketing in Brief: Givenchy
This article was originally published in The Rose Sheet
Executive Summary
Givenchy: Extending Kenzo Parfum d'Ete fragrance line with body cream featuring Aqualizer, a "moisturizing complex exclusive to Kenzo which restores balance to the skin," according to the LVMH Moet Hennessy Louis Vuitton division. The cream features the Parfum d'Ete scent, which includes notes of "the secret flower," freesia, narcissus, peony, rose, jasmine, musk, amber, sandalwood and iris, the firm said. The cream will be housed in an oval jar with a leaf-embossed lid. Debuting in October, the 6.7 oz. jar will cost a suggested $70...
Givenchy: Extending Kenzo Parfum d'Ete fragrance line with body cream featuring Aqualizer, a "moisturizing complex exclusive to Kenzo which restores balance to the skin," according to the LVMH Moet Hennessy Louis Vuitton division. The cream features the Parfum d'Ete scent, which includes notes of "the secret flower," freesia, narcissus, peony, rose, jasmine, musk, amber, sandalwood and iris, the firm said. The cream will be housed in an oval jar with a leaf-embossed lid. Debuting in October, the 6.7 oz. jar will cost a suggested $70.... |